Strategy
It is impossible to find a solution if we don’t know what’s the problem. There’s a need of a previous analisys before any project to find out 3 key points:
1. Which are your client needs.
2. What our competitors are offering to them.
3. What are WE going to offer.
From this point, the investigation can become as deep or as simple as you consider necessary. But the result is allways the same: We need to find out what’s our target and focus on it.
Tools
Product analisys
Costs analisys
Consumer’s buying trends and reasons why.
Market research and analisys
Competitors analisy
Market Segmentation and Brand Positioning
Trends
Innovation opportunities
Strategic Briefing
What do I get?
A picture of the market where you are competing and the opportunities it presents.
An strategic briefing including all the characteristics and features the product should have to succesfully compete in that market.
“They are a multidisciplinar team which quicly integrated inside our company, helping our marketing deparment to define our product strategy”.
Nacho Epelde Gonzalo, Brand Manager Novelty Toys, Gift and Surprise, CHUPA CHUPS SAU
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