The best way to explain what we do is through our work.
Please have a look to the following sample projects:
Client: El Torrent Lighting
Country: Spain
Sector: lighting
Year of execution: 2009
El Torrent Il.luminacío is a lighting company has a long experience in decorative lighting, desk lamps both as suspension and wall.The new EU regulations are causing changes within the sector and an exponential increase of LED technology who has generated new opportunities for brands like El Torrent.
Client: Amica
Country: China
Sector: Promotional Gift
Year execution: 2007
Strategy>>> What could we do with our resources?
This was the question that Mr. Victor Lin, manager of AMICA company ask to us in the way to find new opportunities for his company to grow up in other sectors. Acording to him we can control the distribution channel, all the productive infrastructure in China, with injectors, double injection processes, materials like elastomer plastic, and of course, the advantages of Chinese giant: the low cost labor. The firm AMICA until now had been virtually focus entirely to the production of lighters and accessories for the smoker, but their growth potential was limited, and risk inherent in the dependence of a few powerful clients. Their needs were obvious: what products could we develop according our skills to explore and reach other sectors?
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Client: Promeba
Country: Spain
Sector: Health Assistance
Year of execution: 2006
Strategy >>> Market opportunity
Promeba Company raises us to develop a new emergency evacuation chair. They are chairs that the law obliges to place in ambulances, and are used to evacuate patients from building without elevator. Read the rest of this entry »
Client: Picsa
Country: Spain
Sector: Water
Year of execution: 2006
Strategy > > > Challenge: questioning the cooler market!
Juan Ramón, commercial director of PICSA, came to the meeting with an experimental prototype of a new system to cool water inside the bottle. Looking carefully, set us the following challenge: “we have patented the system, but we need help to transform the idea into a product!”
Client: Actigift per BIC
Country: Taiwan / France
Field: Promotion
Execution Year: 2004
Strategy>>> Seducing a new market segment
When Amica’s CEO Mr. Victor Lin told usof his new challenge, he was pretty clear: We need to create a new product able to satisfy a new segment, which should be quality and more demanding. MiniBic lighter needed to get dressed with a new case, and must add more value to the classic item.
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