The best way to explain what we do is through our work.
Please take a look to the following sample projects:
Client: Picsa
Country: Spain
Sector: Water
Year of execution: 2006
Strategy > > > Challenge: questioning the cooler market!
Juan Ramón, commercial director of PICSA, came to the meeting with an experimental prototype of a new system to cool water inside the bottle. Looking carefully, set us the following challenge: “we have patented the system, but we need help to transform the idea into a product!”
Client: Actigift per BIC
Country: Taiwan / France
Field: Promotion
Execution Year: 2004
Strategy>>> Seducing a new market segment
When Amica’s CEO Mr. Victor Lin told usof his new challenge, he was pretty clear: We need to create a new product able to satisfy a new segment, which should be quality and more demanding. MiniBic lighter needed to get dressed with a new case, and must add more value to the classic item.
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