IFA Berlin 2019 insights
IFA is over. 6 days of hectic activity at the heart of Europe, where the big players show their value propositions in a complex market fight for getting the consumer’s attention. Innovation is the axis, a kind of filosofal stone in which everyone embraces as if it was a religion guru. We’ve been visiting IFA for the past 10 years, so we have enough perspective to give you a few trends insights: