Consolidate the leadership of one of Arzum’s star products.
The reference tea machine in Turkey
In recent years, Turkish tea machines made of stainless steel have overtaken those made of plastic and glass. Historically, Arzum has led this category in the Turkish market with its classic tea maker. However, the appliance brand noticed a certain loss of competitiveness of this product which led to a new design project. Considering that the demand for this product is very sensitive to price changes, Stimulo had to update the product design within very stringent production requirements. In order not to confuse Turkish consumers and to maintain the recognition of the product, we decided to evolve the design of the previous model.
The new product design is characterised by more continuous and contemporary lines while maintaining a strong Turkish character, which was a key point for successful sales. After the implementation of the new design language by Arzum, we added some baked colour details to the product to reinforce the brand identity.
After many years of category leadership, Arzum and Stimulo collaborated again to improve the design of one of the brand’s most important products, the stainless steel Turkish tea maker.