For the fifth consecutive time, the Barcelona Service Jam took place between the 27th of February and the 1st of March at BAU Design School. Organized by Claro Partners, passionate and creative MBA students from IESE and ESADE, design students from ELISAVA and BAU as well as professionals from all walks of life gathered together in order to ideate, design and prototype new services and customer experiences. For three days, passionate entrepreneurs and mentors shared the experience of ideating new services which make people’s life easier and convenient.
The jam session went all the way down from brainstorming to prototyping. Students grouped up into several teams which came up with valuable concepts which the mentors help developed. Our product designer and business developer Xavier Majoral joint on Sunday to assist not only in the conceptualization but also in the prototyping refinement.