THINK / Reflections

Product & Branding Ecosystem

Barcelona Design Week workshop.

Stimulo will organise together with Battlegroup a product and branding workshop during the Barcelona Design Week.   

New products are indispensable for growth. Today more then ever the cohesion between the idea of a new product and its brand image is key to innovation. How to work across the conceptualisation of a new product that stimulates, inspires and connects with the consumer.

Taking as a reference Airbnb brand values we co-create with the participants different new services and products applying design thinking methodology.

 

BDW17 principals

In a 21st century marked by the limitation of resources, it becomes clear that the world does not need more chairs. What the world needs are designers who go beyond the aesthetics, who leave their bunkers and live more on the street.

In this scene, we ask: is it possible to improve society through design? Ravi Naidoo is very clear about it, and will be in charge of explaining to the public that she attends the conference that will kick off the 12th edition of the Barcelona Design Week.

On June 6th when the doors of the Design Hub Barcelona are opened, when the first BDW attendees will see the founder and CEO of Interactive Africa, a company specialised in Communication and project management headquartered in Cape Town, will be responsible for the mission that brought the first African person to space among other things.

Ravi Naidoo believes in a better world thanks to the creativity applied to professions and disciplines. During his speech, ‘Design for a better world: improving everything in the creative future of Africa’, he will talk about the transformation through creativity and design with the aim of finding solutions to the main challenges that we face as a society, and will do it from his experience as a creator of Design Indaba, one of the most important design institutions in the world, which has an internationally renowned flagship conference, the Do Tank platform and an acclaimed publication.

 

 




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