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From OEM to OBM

Branding seminar Stimulo & Batllegroup in China.

As OEM and ODM companies are struggling to find new customers in Europe and America, it seems that Chinese institutions and companies have made a clear decision: learning the importance of brands and the benefits that they offer.

In a two days event organized by the Jiangmen Creative Design Association (JICDA) and the Guangzhou Academy of Fine Arts (GAFA), Stimulo and BatlleGroup had the chance to talk about the opportunities that the Chinese market is offering to manufacturing companies to create their own brands.

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